Stp for Megaman

STP for Megaman Segmentation Megaman utilizes Marco-division to pick its objective fragment. Business associations with the size of little to large are totally had a place with this section (from under 200 to over 200). In this fragment the business associations will all have a high use rate on Megaman’s item, the item classes are Lighting items and arrangements. Megaman likewise utilizes Micro-division to well characterize its objective portion. A portion of the associations will just require a lighting framework, while a portion of the associations request singular lighting consultation.The associations require discussions will have a substantially more closer relationship with Megaman while Megaman will acquire benefit from offering an all-encompassing support. Megaman’s item are both establishment and encouraging products. As a bisuness item, Megaman’s fill the need as in ‘use’ and ‘consumption’. Focusing on Megaman focused on the bu siness associations to be its optimal clients. Since the clients are business associations, they will share the key rules of being value delicate; quality-center and furthermore coordinations efficiency.In another words, they are extremely high requesting. The objective clients will be ‘optimizers’, they will look at all proposition before settling on the choices. The associations request Megaman’s item to be modest; dependable; low exchanging cost (high similarity). Megaman is positive about fulfilling their clients, so they primarily center around experience in new assignment or for adjusted rebuy. Situating Megaman situated itself just like the market head. It keeps on imagining creative items, much the same as Dyson.Unlike the significant contender, Philips, Megaman had made one stride further on CSR, Megaman’s item are all eco-accommodating as Megaman accentuation a ton of its item being practical. Philips likewise give incredible lighting answer for different associations however Megaman had figured out how to do something very similar yet additionally being eco-accommodating simultaneously. Megaman likewise situated itself of being high caliber. Advancement There are various channels for Megaman to advance its items, for example, Tradeshow, Advertisement and different dispersion channels.Megaman had taken an interest in different public exhibitions, both in Hong Kong and abroad. As from the data appeared in TDC’s site, Megaman had taken part in the HK global Lighting Fair throughout the previous five years. Megaman attempts to draw in both neighborhood and remote clients through the tradeshow in HK. Megaman is profoundly associated with this tradeshow, as Fred Bass, the overseeing executive of Neonlite ( Parent organization of Megaman) and Megaman HK’s supervisory crew went to the tradeshow for the exposure event.Megaman has not drawn a lot of consideration outside those standard tradeshows, same with its signifi cant rival in HK, the Philips Lighting. It is conviction that on the grounds that them two are as of now the market head in HK, not any more further advertising procedures should have been apply so as to battle for piece of the overall industry. What Megaman ought to do is to consider supporting some other tradeshow, similar to a decent opportunity to experience more colleagues. When Megaman first enter HK’s buyer showcase, it utilized silliness way to deal with advance that Megaman’s item can make amusing yet positive value.Megaman center around TV plug, it recruited Daniel Wu as the primary character to tending to the capacity of Megaman’s item is extremely successful on explicit capacities. For late plugs, Megaman center around the reasonable utilization of its items, for example, utilizing it’s LED light could improve explicit items to look. The most recent TVC, Megaman neglected to draw audiences’ consideration by being so dull and exhausting. In the event that Megaman need to proceed with its TVC business, they should need to another methodology as opposed to peruse out the particulars of the items.

Ethics Of Cloning Essays (2607 words) - Cloning, Molecular Biology

Morals Of Cloning Running head: Downside of Cloning The Ethical Downside of Cloning Morals in Health Care October 17, 1998 Presentation Just because the cloning of an entire person appears to be extremely conceivable. It is totally important to consider the damage that should be possible and move to check mishandles. Likewise, it is essential to see a portion of the hypothesis fundamental the craving to manufacture a superior human. The Ethical Downside of Cloning With ongoing advancements in the cloning of the primary entire warm blooded animal with Dolly the Sheep, just because the cloning an entire person appears to be extremely conceivable. For a considerable length of time, clones have been the subject of famous fiction, however the innovation was inadequate. Presently the morals of doing so should be painstakingly thought of. While practically all world wellbeing and strict bodies are turning out contrary to the thought, it must be acknowledged that somebody some place will attempt it. In this manner, it is completely important to consider the mischief that should be possible and move to control mishandles. What quickly comes into view for the vast majority with the chance of cloning entire individuals is the thoughts of making supermen or an ace race which commanded the Nazis. However, the speculations of selective breeding from which they worked were additionally touted in America and the remainder of the Western world. Consequently, it is critical to see a portion of the hypothesis basic the longing to fabricate a superior human. Selective breeding is worried about the social heading of human development. A differentiation is made among positive and negative selective breeding. Positive selective breeding intends to build multiplication of people who have characteristics, for example, high insight and physical quality or wellness, which are viewed as significant to society. Antagonistic selective breeding tries to diminish generation among individuals accepted to be substandard or beneath normal intellectually and truly (Glass). Cloning for better humankind, at that point, is regularly connected with positive genetic counseling. In general, since the Nazi experience, selective breeding as a development has been to a great extent undermined, yet the thoughts despite everything wait and huge numbers of similar contentions for cloning people are utilized today, yet with fights that they are not identified with the maltreatment of the Eugenics advocates of the 1920s and 30s. The objective of selective breeding was to make a predominant individual, and with this creation, to in time make a prevalent human race. The First International Congress for Eugenics was held in 1912 in London. As opposed to being a periphery development, it was hailed by various illuminating presences of the day. For instance, Charles Darwin's child managed, while Winston Churchill drove the British appointment. Among the Americans present were the leaders of Harvard and Stanford colleges and Alexander Graham Bell. The Germans present upheld racial cleanliness, which later became Nazi approach. As indicated by antiquarian Stefan Kuhl, German eugenecists delighted in an extraordinary relationship with their partners from the United States (Nazi Eugenic). The convictions of these gatherings contain components that are as yet being raised in conversations of cloning people. They included trust that particular rearing and decision of hereditary attributes is a viable methods for improv ing the general nature of the human species, the conviction that heredity legitimately decides physical, physiological, character, and mental characteristics in grown-ups, and a confidence in the intrinsic inadequacy of certain races and social classes and predominance of others (Allen). In the mid Thirties, it was accepted that the race, without a doubt the world, should have been cleansed of those components of mankind that would cut the rearing pool down. With that in mind, the injured, the intellectually lacking, victims of genetic illnesses, and those idea to be racially second rate were to be halted from rearing. Constrained cleansing was one methods for achieving this objective. Willful extermination, the slaughtering of individuals for more prominent's benefit, was likewise a methods for cleansing the universe of second rate individuals. Germany received a sanitization law in 1933, which made individuals with such inherited handicaps as Huntington's Corea, foolishness, visual deficiency and deafness, grave substantial distortion, and genetic liquor abuse subject to constrained disinfection to benefit the individuals (Lifton 301). Today a large number of these equivalent subjects are being tended to with restorative premature births and hereditary qualities di recting. In America, reproducing for a superior race was upheld. For instance, the Pioneer Fund, an American genetic counseling establishment, recommended that American pilots ought to

The mother Giraffe makes her child Suffer

The mother Giraffe makes her child Suffer The mother giraffe gives birth standing up, so the first thing that happens to a new-born giraffe is a fall of about two metres.Still dazed, the baby tries to stand up on its four legs, but its mother behaves very strangely: she gives the baby giraffe a gentle kick which sends it sprawling. It tries to get up and is again knocked down.This process is repeated several times, until the new-born giraffe is too exhausted to stand. At that point, the mother kicks it again, forcing it to get to its feet. After that, she does not push the baby giraffe over again. The explanation is simple: in order to survive predators, the first lesson a giraffe must learn is to get to its feet quickly.The mother’s apparent cruelty finds support in an Arabic proverb: Sometimes, in order to teach something good, you have to be a little rough.By Paulo Coelho

The Impacts of Gender Bias on Society

Gender bias exists in every aspect of society—from the workplace to the political arena. The gender gap affects our childrens education, the size of the paycheck we bring home, and why women still lag behind men in certain careers. Sexism in Politics As media coverage of female politicians has proven in recent elections, gender bias has crossed the aisle and it is not as rare as we might hope. It has challenged Democrats and Republicans, touched candidates in presidential, congressional, and local elections, and has been witnessed toward nominees for high government positions. 2008 Vice Presidential candidate Sarah Palin was noted as a former beauty queen and subject to other remarks, neither of which had nothing to do with her 2008 run.Hilary Clinton fell victim to misogyny countless times in both her 2008 and 2016 bids for the White House.During her 2009 confirmation hearing for the Supreme Court, Sonia Sotomayor was asked by Senator Lindsey Graham about a temperament problem and he later referred to a possible meltdown.A 2001 mayoral candidate in Allentown, Pennsylvania was publicly asked about her measurements before a delivering speech. These bring up the question that if any of these women had been men, would they have been  subjected to the same treatment? Sexism in politics is real and, unfortunately, we see it on a regular basis. Gender Bias in the Media Do women see themselves accurately reflected on television and film, in advertising, and in print and broadcast news? Most would say that they dont, but that it is improving. Maybe thats because only a small percentage of media decision-makers—those with enough clout to determine content—are female. If you want to find news about womens issues and from a female perspective,  there are a handful of outlets you can turn to. Traditional outlets are getting better at handling bias, though some womens advocates feel that it is still not enough. The members of the media often become the headlines themselves. Rush Limbaugh infamously has had a number of comments about women which many people have found inflammatory and derogatory. ESPNs Erin Andrews was the victim of a famous peephole incident in 2008. And in 2016 and 17, Fox News was plagued with sexual harassment allegations against leaders in the broadcast company. Beyond the news media, some women also find issue with other types of programming. For example, teen pregnancy shows on television raise the question of whether they are glorifying the issue or helping with abstinence. In other instances, shows may insensitively handle female body image issues such as weight. Older women can also be portrayed in negative ways and, in some cases, lose their jobs in media because theyre no longer young enough. Inequality at Work Why do women still earn only 80 cents for every dollar men earn? The primary reason is that its due to gender bias in the workplace and this is an issue that affects everyone. Reports do show that the pay gap between men and women is improving. In the 1960s, American women made just 60 percent on average as their male colleagues. By 2015, that had increased to an 80 percent average nationwide, though some states are not yet near that mark. Much of this decrease in the pay gap is attributed to women seeking higher levels of employment. Today, more women are entering fields in science and technology and becoming leaders in business and industry. There are also a number of careers in which women do make more than men. Inequality in the workplace extends beyond how much money we make. Sexual discrimination and harassment remain hot topics for working women. Title VII of the 1964 Civil Rights Act is designed to protect against employment discrimination, but it does not protect every woman and cases can be difficult to prove. Higher education is another venue in which gender and race bias remain a factor. A 2014 study suggests that on the university level, even well-intentioned academic professionals can demonstrate a preference toward white men. Looking Forward at Gender Bias The good news in all of this is that womens issues remain at the forefront of dialogue in the United States. Progress has been made over the last few decades and much of it is very significant. Advocates continue to push against bias and it remains a right of every woman to be able to stand up for herself and others. If people stop speaking out, these matters will continue and we cannot work on what remains to be done for true equality. Sources The American Association of University Women (AAUW). The Simple Truth About the Gender Pay Gap. 2017.Milkman KL, Akinola M, Chugh D.  Ã¢â‚¬Å"What Happens Before? A Field Experiment Exploring How Pay and Representation Differentially Shape Bias on the Pathway into Organizations.† Journal of Applied Psychology. 2015;100(6):1678-712.Ward M. 10 Jobs Where Women Earn More Than Men. CNBC. 2016.

You Might Want to Do Some Introspection Free Essays

You might want to do some introspection. For each of the eight intelligences in the Howard Gardner list, think about your own level of talents and performance. For each intelligence, decide if you have an area of expertise that makes substantial use of the intelligence. We will write a custom essay sample on You Might Want to Do Some Introspection or any similar topic only for you Order Now For example, perhaps you are good at music. If so, is music the basis of your vocation? Students can also do this type of introspection, and it can become a routine component of PBL lessons. Students can come to understand that they are more naturally gifted in some areas than in others, but that they have some talent in all of the eight areas identified by Howard Gardner. Curriculum and instruction can be developed to help all students make progress in enhancing their talents in each of these eight areas of intelligence. Robert Sternberg Many teachers have provided testimonial evidence that PBL encourages participation on the part of their students who do not have a high level of â€Å"school smarts. They report that some of their students who were not doing well in school have become actively engaged and experienced a high level of success in working on projects. These observations are consistent with and supportive of the research of Robert Sternberg. As noted earlier in this chapter, different researchers have identified different components of intelligence. Sternberg (1988, 1997) focuses on just three main components: Practical intelligence–the ability to do well in informal and formal educational settings; adapting to and shaping one’s environment; street smarts. Experiential intelligence–the ability to deal with novel situations; the ability to effectively automate ways of dealing with novel situations so they are easily handled in the future; the ability to think in novel ways. Componential intelligence–the ability to process information effectively. This includes metacognitive, executive, performance, and knowledge-acquisition components that help to steer cognitive processes. Sternberg provides examples of people who are quite talented in one of these areas but not so talented in the other two. In that sense, his approach to the field of intelligence is somewhat like Howard Gardner’s. However, you can see that Sternberg does not focus on specific components of intelligence that are aligned with various academic disciplines. He is far more concerned with helping people develop components of intelligence that will help them to perform well in whatever they chose to do. Sternberg strongly believes that intelligence can be increased by study and practice. Quite a bit of his research focuses on such endeavors. Some of Sternberg’s work focuses specifically on â€Å"street smarts† versus â€Å"school smarts. He notes that some people are particularly talented in one of these two areas, and not in the other. This observation is consistent with the work of Lev Vygotsky (Fosnot, 1996) who argues that the type of learning that goes on outside of school is distinctly different than the type of learning that goes on in school. While some students are talented in bo th informal and formal education, others are much more successful in one rather than the other. A teacher who is skillful in developing PBL can help students to design projects that are consistent with their learning abilities and interests. David Perkins In his 1992 book, Smart Schools, David Perkins analyzes a number of different educational theories and approaches to education. His analysis is strongly supportive of Gardner’s theory of multiple intelligences. Perkins’ book contains extensive research-based evidence that education can be considerably improved by more explicit and appropriate teaching for transfer, focusing on higher-order cognitive skills, and the use of project-based learning. Perkins (1995) examines a large number of research studies both on the measurement of IQ and of programs of study designed to increase IQ. He presents detailed arguments that IQ has three major components or dimensions. Neural intelligence. This refers to the efficiency and precision of one’s neurological system. Experiential intelligence. This refers to one’s accumulated knowledge and experience in different areas. It can be thought of as the accumulation of all of one’s expertises. Reflective intelligence. This refers to one’s broad-based strategies for attacking problems, for learning, and for approaching intellectually challenging tasks. It includes attitudes that support persistence, systemization, and imagination. It includes self-monitoring and self-management. There is substantial evidence to support the belief that a child’s neural intelligence can be adversely affected by the mother’s use of drugs such as alcohol and cocaine during pregnancy. Lead (such as from lead-based paint) can do severe neural damage to a person. Vitamins, or the lack thereof, can affect neural intelligence. Moreover, there is general agreement that neural intelligence has a â€Å"use it or lose it† characteristic. It is clear that neural intelligence can be maintained and, indeed, increased, by use. How to cite You Might Want to Do Some Introspection, Papers

Staying Home Essays - Family, Fatherhood, Stay-at-home Dad

Staying Home The Economics of Staying at Home Whenever freelance photographer and stay-at-home Dad Reed Kasper is feeling wistful, he does one simple thing. He packs his 18-month-old twin boys, Randall and Hugh, into their stroller and they go for a walk in the park. The park sits just past a large office development, not far from their Ohio home. I just need to see one ceiling strip light through a window, he says, or one office worker stealing a cigarette break out on the sidewalk to make me realize what a lucky life I have. Then we go down to the park and run around in the fresh air. And Kasper is not alone. There are now an estimated two million stay-at-home Dads across America, effectively reversing traditional gender roles. As the number of home-based workers continues to swell, many more fathers are certain to join their ranks. Often, the reasons for men staying home are purely economic. Couples make their decisions in tandem, based on a few cold practicalities. But once they've actually traded their sales meetings for playgroups, Dads begin to appreciate the rewards and frustrations that come with the new position. I gave up my job and decided to stay at home because my wife, who is an IT specialist, was making a stack more money than I was, says Kasper. We couldn't have survived on my salary. And we figured that I could bring in some extra cash with freelancing. So far, though, most of my energies have been devoted towards the boys. In the evenings, I sometimes get to do some assignments, but only to help out my old employer in an emergency. I'm not too sad about that, because I'm generally as wiped as the kids come 6 p.m. New Yorker Bruce Little, who gave up his job when he moved from Houston with his wife, Rivka, and their 11-month old daughter, Nava, echoes Reed's feelings about his new career path. Little's wife took a new job in the city and was earning more as an editor than he could as a graphic designer. So far, he's barely had time to fax out his resume in the search for freelance work. Being a stay-at-home Dad was always something I wanted to do, he says. It's cool, but it's certainly not a walk in the park. And you really appreciate how hard women have had it since the old days. He and his wife are hoping to arrange some kind of part-time daycare for Nava so that he, too, can begin freelancing. While Nava is at home, his time is limited. Working at home would probably not be possible, because Nava is very active, he says. Though she takes a precious two-hour nap, I have to use that time just to get the chores done around the house. Both Kasper and Little are prepared to keep at it for now. They believe that being a stay-at-home Dad is something that every man should try, that it helps them appreciate the amount of work involved and brings them closer to their wives and kids. Call the Day Care Center! Mark Flaherty was a stay-at-home Dad for eight months a few years ago. I remember the time being very good, he confesses, but I wasn't unhappy when it was over. The timing of a move from Dallas to Connecticut led Mark to take a temporary break in his teaching career and look after his baby daughter Hannah. His wife took a job in the investment field. It was not the way I expected it to be, he says. I had a wild illusion that I would have part of the day to myself, reading books and the newspaper. It was a lesson in how difficult it is to be a stay-at-home parent. A little boring in some ways, but a lot of activity. Kasper, too, laments the repetition of his daily routine (I spend half my life on my knees, wiping things up and picking things up) and the lack of contact with other adults. Thus the job of being a stay-at-home parent sometimes gets him down. Other Dads at the playground aren't always that ready to communicate, Kasper says,

The Truth About America Professor Ramos Blog

The Truth About America This is America a phrase often use to describe negative feelings depicted upon ordinary situations or to illustrate the chaos from the divided nation we currently live in. Childish Gambino released the â€Å"This is America† music video on May 5th, 2018 that sparked controversy and shock of reality for viewers. Lyrics alone will not fully illustrate Gambino’s impacted message to viewers; the video evokes sympathy and awareness of how vulnerable Americans are to joy and destruction alike. Childish Gambino utilizes his fame to create an erratic performance to demonstrate how Americans are blinded to the despicable truth of America. The music video outlines the themes of the power of pop culture and gun control through tactics and references to traumatic events to strike an emotional response from viewers. In the opening of the music video, Gambino presents a juxtaposition between sweet melodies and gun violence; a man is in a chair playing a guitar of African melodies while Gambino switches between religious dances. The first turning point of the video begins when Gambino shoots the same man, who is now tied up, in the back of the head. When the lyrics stated â€Å"dance and shake the frame†, the tone is now shifted to a dark and aggressive tone as Gambino begins to alter his facial expressions and dance moves after leaving the scene. Dance moves are influenced by African American religious dances, distracting viewers from the chaos that begins to emerge in the background. (Berman). Another reference to gun violence is portrayed by the choir singing melodies just before Gambino grabs a shotgun and murder s them all; the scene alludes to the recent mass shooting in Charleston, where nine African Americans were killed during a service in church. Once again, Gambino is able to walk freely from the scene to continue his dancing and shifting facial expressions. The power of pop culture is revealed in both scenes when Gambino shifts the viewers’ attention away from the chaos in the background with him dancing with school children to portray a mockery of media and illustrate them as uncaring. Scenes may be pertained as uncomfortable in order to express Gambino’s message upon America’s current situation with gun violence. Two powerful scenes allude to history and religion to be presented as logic to enhance a much more powerful performance by Gambino. In the first scene were Gambino shoots the innocent man, the stance chosen by Gambino while holding the gun embodies an eerie resemblance to the famous caricature, Jim Crow (Gajanan). The Jim Crow character was created by Thomas Dartmouth Rice, as a mockery and degradation of African Americans (Pilgrim). It was based upon slave stereotypes as a public theater show that become popular and adopted as a term for segregation. The reference may also suggest America is going in reverse and repeating the unfair treatment similar to the past. In middle of the video, a dark dressed man is riding upon a bright white horse from one end to another. The reference is to a biblical verse of the apocalypse stating â€Å" and behind a pale horse; and his name that sat on him was Death, and Hell followed with him†(Ferber). The hell being the chaos and destruction h appening in our everyday surroundings from the actions of politics or racism. Gambino wanted to provide a godly symbol to strengthen his message of an urge for a fixture in America. Each symbol cuts deeply to beliefs as background information to exploit that America has not made effort to become a more positive environment. Gambino carefully chosen every item to represent bias and assumptions among different viewpoints of Americans. Gambino strictly wore only gold chains, pants and shoes for the video with no change whatsoever. The gold chains represent Americans in the consumerist culture they currently live in today (Ferber). Today’s society relies heavily on materialistic items to represent ourselves as a whole. The one article of clothing Gambino chose to wear oddly embodies Confederate soldiers’ pants (Berman). In   1865, Confederate soldiers were in war to stop the enslavement of African Americans but ultimately lost. The pants represent recent controversial actions of Americans’ claims of traces of slavery as well as the removal of historical monuments. Between each shooting contained similarities to represent the assumptions of Republicans’ point of view on gun control. After Gambino used the weapon, each time the gun was obtained with red cloth, red for Republican Party, in a gentle manner to present guns as more valuable than the lives lost. The issue remains today as gun control is still protested against while more mass shootings continue to occur. All factors of the objects illustrate the society that is lived in today. The lyrics further emphasize the mockery and stereotypes of how individuals react when chaos or madness erupts across America. Gambino calls out the children witnessing the destruction by singing, â€Å"that’s a celly, that’s a tool†. The statement was made to point out the frequent nature of individuals filming every injustice rather than call for help. Cell Phones are the â€Å"tools† to provide evidence on any mishap occurring in the world. The song states â€Å"So fitted, I’m on gucci, I’m so pretty† to illustrate how individuals are drawn to expensive goods as a way to define our beauty. It is an commodification on pop culture and African American culture of their stereotypes (Ferber). The last scenes of the video allows viewers to witness Gambino using marijuana; first it is a peaceful atmosphere around old cars while the melody sings â€Å"Get yo money, black man!†. The lyrics indicate another stereotype on black man cult ure with the involvement of drugs as their only way of personal income. The scene also depicts what is the common felony committed by black men rather than murder. The video begins in end with fear and terror as Gambino runs away from what appears as a group of caucasians. The lyrics narrate the stereotypical images depicted upon Black men with â€Å"You just a black man in this world, you just a barcode†. The theme running through the ending is the run from innocence, for marijuana use was deemed heavy enough to convict Gambino, despite his murders. Each scene provokes stereotypes as well as fear for the consequences of Gambino’s actions depicted in the video. America is in a period of time of disconnect, as the nation is divided for the first time in decades. Gambino desired to present modern day political issues to establish the reality that America needs help to be fixed together to bring peace; instead, Gambino pointed out the flaws of the   nation’s currently corrupted system. With the factors of ethos, logos, symbols and lyrics, Gambino was able to project a powerful message in the matter of four minutes, long enough to shock the world and question the reality of important political issues. Annotated Bibliography: Berman, Judy. â€Å"This Is America: 8 Things to Read About Childish Gambinos New Music Video.† The New York Times, The New York Times, 8 May 2018, www.nytimes.com/2018/05/08/arts/music/childish-gambino-this-is-america-roundup.html. The article is about the microscopic analysis of the Childish Gambino’s music video â€Å"This Is America†. It provides a closer look at symbols overlooked or not fully understood to represent the chaos occurring in America right now.   The New York Times published this with multiple references to establish credibility. I will use the article point out ethos, logos, and pathos appeals used for the music video. Cornish, Audie, and Monika Evstatieva. â€Å"Donald Glovers This Is America Holds Ugly Truths To Be Self-Evident.† NPR, National Public Radio, 7 May 2018, www.npr.org/2018/05/07/609150167/donald-glovers-this-is-america-holds-ugly-truths-to-be-self-evident. The article establishes are current situation in the divided nation we call America. Present issues such as gun control and references to mass shootings help Gambino develop as richer message to present the â€Å"ugly truth† about America. National Public Radio is more of an expertise in terms of the music industries.   I will use the article point out ethos, logos, and pathos appeals used for the music video. Ferber, Taylor. â€Å"11 Hidden Details In ‘This Is America’ That Fans On Twitter Cant Stop Talking About.† Bustle, Bustle, 8 May 2018, www.bustle.com/p/11-hidden-details-in-this-is-america-that-fans-on-twitter-cant-stop-talking-about-9010002. The article establishes the pathos appeal demonstrated in the music video to attract viewers to repeatedly watch the music video in order to interpret the main message. Hidden symbols are exposed throughout the music video, creating a deeper meaning behind it rather than a simple song. Bustle used references to credit the symbols used throughout the video. The article will help establish my logos appeal. Gajanan, Mahita. â€Å"Childish Gambinos This Is America: Breaking Down Symbols.† Time, Time, 7 May 2018, time.com/5267890/childish-gambino-this-is-america-meaning/. The article digs into the central message about the gun and violence issue that is growing in America. The article establishes that every scene and objects used in the music video are all significant to developing Gambino’s message. Time magazine has had experts construct each component to further explain the meaning behind every symbol used in the video. I will use the article to establish the three appeals as well as tie it back to modern day issues. Johnson, Tre. â€Å"Donald Glovers This Is America Is a Nightmare We Cant Look Away From.† Rolling Stone, Rolling Stone, 8 May 2018, www.rollingstone.com/donald-glover-childish-gambino-this-is-america-video-visual-w519895. The article establishes that Gambino’s music video is suppose to raise our attention to the fact that modern day in America is being depicted in the video. From references to mass shootings to marijuana control, shows behind ideals that America stands on today. Rolling Stone is a magazine that examines closely into pop culture overall. I will use the article to establish ties to modern day issues and why Gambino presented this powerful music video. Pilgrim, David. â€Å"Who Was Jim Crow?† Are Negros Closer to Apes Than to Humans? Letters to the Jim Crow Museum Jim Crow Museum Ferris State University, Ferris State University, Sept. 2012, ferris.edu/news/jimcrow/who/. The article highlights historical times of African American past of segregation and belittlement. It establishes background and context behind the figurative and literal meaning behind the title of â€Å"Jim Crow†. The publisher is a state university that has references from historians that depict the important evidence from the past to support the statement. I plan to use the article to provide a deeper meaning behind one of the symbols used in the music video.